who we are
4Legs is a much-loved Australian owned and made, natural dog food brand, built over 25 years by a bunch of 2-legged people who happen to be related.
It all began in 1996 when Tony Ratten was scouring the supermarket for fresh, wholesome food to feed the family’s beloved dog, Coco the Schnauzer. Unable to find what he was looking for, Tony decided to create his own, and 4Legs was born. Today three of Tony’s children (and a myriad of four-legged family members) have joined Tony in the business. Such is their passion for crafting delicious, nutritious and auspicious food for their furry friends.
“We have a simple philosophy,” explains Tony. “We believe dogs thrive on a diet full of fresh meat and vegetables, an appropriate amount of healthy grains and essential vitamins and minerals – that’s it. (Oh and some belly rubs and nose kisses for good measure). So, all our products are 100% preservative free and without added salt, sugar or colours and flavours.”
All meats are purchased from human-grade abattoirs and all 4Legs products meet the nutritional requirements for a ‘complete and balanced’ food as stipulated by the Association of American Feed Control Officials (AAFCO).’
Long. Live. Dogs.
what we do
Put simply we make the best, healthiest, freshest, most delicious and natural dog food we can for your beloved fur baby. Because the best there is, deserves the best there is.
Put simply we make the best, healthiest, freshest, most delicious and natural dog food we can for your beloved fur baby. Because the best there is, deserves the best there is.
OUR DOG CUSTOMERS
Our loyal dog customers range from the old to the young, the biggest to the smallest, the rowdiest to the shyest, the fussiest to the ‘if it’s in my bowl it’s in my belly-est,’ the couch potatoes to the athletes, the divas to the knock-abouts, the allergic to the cast iron stomachs, the swimmers to the sunbakers and the selective hearers to the ‘I can hear a 4Legs packet open from ten streets away.’
They inspire us, they amuse us and most of all they make us determined to deliver on our mantra day after day.
our history
We’re pioneers in the fresh food space for dogs, having started over 20 years ago. We knew fresh, natural and nutritious foods was what our dogs needed most from us.
We now have several generations of the same family working in the business in Victoria, Australia. And we’re not going away any time soon.
We’re pioneers in the fresh food space for dogs, having started over 20 years ago. We knew fresh, natural and nutritious foods was what our dogs needed most from us.
We now have several generations of the same family working in the business in Victoria, Australia. And we’re not going away any time soon.
4Legs BENEFITS
When it comes to your dog’s optimal health, fresh is undoubtedly best. We know this from decades of experience working with dog nutritionists and vets to design the perfect product packed with essential vitamins, proteins, wellness boosters, nutrients, taste and absolutely no nasties.
Real fresh natural ingredients
Essential vitamins & minerals
Complete & balanced diet
We use fresh meat from human-grade abattoirs, fruit, rice, pasta, grains and natural supplements in a variety of combinations and styles. We wouldn’t feed our beloved family dogs any less and we don’t expect you to either.